ADVERTISEMENT WRITING ( Second Year)

 

ADVERTISEMENT WRITING

Advertisement is a way for people to promote property, vehicles, services, needs (jobs), or other information through platforms like newspapers, magazines, the internet, public spaces, billboards, etc.

Or

 An advertisement is a public announcement made through popular media such as newspapers, magazines, the Internet (Facebook/Instagram/YouTube), and other public spaces.

There are two (02) types of advertisement:

1. Classified

2. Commercial (Display)

1. Classified Advertisements:

v For selling or buying a house, shop, vehicle, furniture, or any other items

v Situation vacant / Situation wanted

v Placement Services available/Services wanted (maid, cook, driver, tutor, nurse, etc.)

v  To-let (Rent property)

v  Matrimonial (bride/groom)

v  Packers and movers

v  Lost and found (documents, money, bag, etc.)

v  Accommodation wanted (room, paying guest, etc.)

v  Obituary (tribute to the death, message for death anniversary, etc.)

v  Missing (person, animal, pets)

v  Educational

v Change of name / address and so on……

Examples of Classified Advertisements:

Features of Classified Advertisements:

v  They use concise phrases, headings, and 50 words(Ideal).

v The language is both simple and formal.

v  They are brief, concise, and straightforward.

v All the necessary information has been provided.

v Avoid unnecessary and insignificant details.

v Contact details (contact number/email address) provided at the end.

v The words are enclosed within a box to grab attention.

2. Commercial (Display)Advertisements:

Commercial or display advertisements are utilized by prominent manufacturers, establishments, organizations, etc. to promote and publicize their products, services, or events.

Examples of Commercial Advertisements:

 

Features of Commercial Advertisements:

v Use attractive slogans, quotations, or catchy phrases.

v Includes sketches or pictures.

v Various fonts can enhance its visual appeal.

v Present it clearly and precisely.

v Special offer, discount, and contact information are provided at the end.

Multiple-Choice Questions:

1. What is the primary purpose of an advertisement?

A) To entertain

B) To inform

C) To confuse

D) To criticize

Answer: B) To inform

2. What is the motive of an advertisement?

A) To publicize a product

B) To promote the sales of a product

C) To generate more leads of sales

D) All of the above

Answer: D) All of the above

3. What is NOT a characteristic of an effective advertisement headline?

A) Clear and concise

B) Provocative and misleading

C) Relevant to the target audience

D) Captures attention

Answer: B) Provocative and misleading

4. Which of the following is NOT a common advertising platform?

A) Television

B) Newspaper

C) Submarine

D) Social media

Answer: C) Submarine

5. What is not a feature of an advertisement?

A) Inspire a customer

B) Arouse a desire

C) Discourage the buyer

D) Convince the buyer

Answer: C) Discourage the buyer

6. Why do people prefer classifieds over display advertisement?

A) It is expensive.

B) It is affordable.

C) It is too short to understand easily.

D) None of these

Answer: B) It is affordable.

7. One must always add ______at the end of an advertisement.  [2024]

A) Thanks

B)  Welcome

C)    Dear

D)  Contact details

Answer: D) Contact details

8. Where do we see advertisements?             [2024]

A) Television

B)  Newspaper

C)  Magazines

D)  All of these

Answer: D) All of these

9. What is the word limit of a classified advertisement?   [2024]

A) 100 words

B) 150 words

C) 50 words

D) 75 words

Answer: C) 50 words

10. An advertisement is a___                    [2024]

A) Public announcement

B) Personal announcement

C) Personal announcement

D) Service announcement

Answer: A) Public announcement

11. What is advertising?                            [2024]

A) Publicity

B) Sales promotion

C) Paid information

D) All of the above

Answer: D) All of the above

12.  Which is not a classified advertisement type?

A) Lost and Found

B) Missing

C) Tours and Travels

D) Event on Annual Function

Answer: D) Event on Annual Function

13. Copywriting is the act of writing copy for the purpose of selling or marketing a ____ business or idea.               [2024]

A) Price

B) Product

C) Material

D) Concept

Answer: B) Product

14. Advertising can be used to sell ______.                      

A) Products

B) Services

C) Ideas

D) All the above

Answer: D) All the above

15. The words used in an advertisement is referred to as _______.

A) Data

B) Artwork

C) Copy

D) Text

Answer: B) Artwork